Malaysian Halal Food at ANUGA 2013 in Cologne, Germany
MONDAY, 7 OCTOBER, COLOGNE: Penang, one of the key industrialised states in Malaysia is presenting its halal production capabilities at ANUGA 2013. Its booth, which is managed by the state agency called Halal Penang, is part of the Malaysian pavilion in hall 1.1at ANUGA 2013. The Malaysian pavilion is organised by the Malaysian External Trade Development Corporation (MATRADE).
Penang’s strength in halal food and beverage production will be represented by eight companies, each offering various segments of the global halal supply chain network.
Among others the Penang-based exporters represented at Halal Penang’s booth (hall 1.1 C-054) are:
– PH Gelatine Sdn Bhd – a subsidiary of Halal Penang undertaking the project of developing the initiative of halal gelatine manufacturing in Penang (Malaysia“s first gelatine manufacturer);
-Barkath Group – top local producer of various halal food products and confectionaries of high quality ingredients;
-Everbest Soya Bean Products Sdn Bhd – manufacturer of soya bean based products;
-VJ Foodstuff Import & Export Sdn Bhd – trading and marketing of seasonings, condiments and curry pastes products;
-LivYoung Lifestyle Sdn Bhd -producer and exporter of health food, cosmetics and skin care products;
-Leverage Business Sdn Bhd – exporter and distributor of halal edible grade gelatine, halal pharmaceuticals and hard capsules;
-Orange Crush Sdn Bhd – the region“s leading manufacturer in top quality fruit beverages; and
-Nasmir Holdings (P.P.) Sdn Bhd producer of hard halal gelatine capsules.
Penang state’s efforts at ANUGA 2013 are part of its international initiative to bring greater awareness to its capabilities within the halal sector. In the past it has also participated in trade fairs such as Sharjah Expo & Halal Congress (United Arab Emirates), The Gulf Food Expo and Arab Travel Mart (Dubai), Morrocco Expo Halal International 2nd Edition, Expo Pakistan, Istanbul Helal Expo & Conference, Thaifex – World of Food Asia (Bangkok), The World Halal Forum and Malaysian International Halal Showcase (MIHAS) in Kuala Lumpur as well as the Organisation of Islamic Council (OIC) Muslim Biz Exhibitions in Jakarta and Kuala Lumpur.
Penang will once again host International Halal Expo and Conference next year. Organised for the 5th consecutive time, the event will be held over three days (17-19 Jan) at the Subterranean Penang International Concention and Exhibition (SPICE). The Halal Expo will showcase products and services from more than 200 booths of local and international halal industry players. The Halal Conference, which will be held concurrently with the Expo at the same venue will focus on halal ingredients. It will include participation from renowned local and international scholars and business players. This conference is set to discuss latest issues and solutions regarding halal ingredients, being a vital element in the development in the halal industry.
These programmes are part of Penang’s continuous effort to brand itself as The Global Halal Centre. This strong initiative is being undertaken by Halal Penang – the State’s halal facilitation agency responsible in the promotion and development of halal industries in PENANG and its region.
Its sector focus include Manufacturing Industries, Logistics, Agro-Based Industries, Research &Development (R&D), Life Sciences, Islamic Financing, Human Capital, Tourism and Hospitality, Marketing & Promotion and Entrepreneur Development, which collectively constitute a comprehensive halal eco-system.
NOTE TO EDITORS
For more information, please contact:
Mr.Derrick Cowan
Marketing Officer
MATRADE Frankfurt
Tel (Direct):069 2475015 13
Email:frankfurt.cowan@matrade.gov.my
About MATRADE
Malaysia External Trade Development Corporation (MATRADE) was established on March 1, 1993 as the external trade promotion arm of Malaysia’s Ministry of International Trade and Industry (MITI). Its functions are:
-To promote, assist and develop Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and services;
-To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia’s export;
-To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia’s trade;
-To organise training programmes to improve the international marketing skills of Malaysian exporters;
-To enhance and protect Malaysia’s international trade investment abroad; and
-To promote, facilitate and assist in the services areas related to trade.
Generalkonsulat von Malaysia, Handelsabteilung
Kontakt:
MATRADE FRANKFURT, Malaysia External Trade Development Corporation, Generalkonsulat von Malaysia
Jai Shankar
Kastor-Hochhaus, 17. Stock, Platz der Einheit 1
60327 Frankfurt am Main
(0) 69 2475015-14
frankfurt@matrade.gov.my
http://www.matrade.gov.my